WordPress Footer Checklist

July 2020

What Is A Web Page Footer

Per Mozilla, "The HTML `footer` element represents a footer for its nearest sectioning content or sectioning root element. A footer typically contains information about the author of the section, copyright data or links to related documents."

To put it into human terms, it typically is the section at the end of a webpage where you links to other pages. See Mozilla's below:

Why Do I Need A Footer

A footer is VERY important part of your WordPress website. If you don't have a common footer used on all pages then I suggest you fix that immediately. The 2 reasons why you need a footer are User Navigation and SEO.

There is no point in create a ton of web pages if your visitors can navigate to them. This might not seem like a problem when you only have a few pages and can fit all the links in a top navigation bar. However once you really start building a large WordPress website, perhaps one with a large amount of blog posts, you need to make it extremely easy for your visitors to navigate to your content.

When it comes to navigation, you need to make sure a brand new visitor, maybe even one who is using the internet for the first time in their life, can navigate your website. However it is important to not overload your footer with 100s of links. If you have a ton of blog posts, then create categories, category pages, and include those category page links in your footer.

The other important reason you need a good footer is SEO. Just like your web visitors, search engine web scrapers need to be able to find links to your pages in order to know that they exist. Unfortunately they don't built every possible URL in the universe and cross check that with your website. If they can't find it, then visitors will definitely not be able to find it via a search engine.

A search will start at your base domain aka your home page and then navigate your WordPress website via the links it finds on the page. As a bare minimum you should be able to get to any page from your home page within 5 clicks. The less, the better.

WordPress Footer Checklist

Now let's get into the details of what you need in your footer. Here is your check list:

  • Logo with link to home page - more brand exposure and gives an easy way to restart navigation
  • Category page links - as mentioned before, we want to try to have less than 5 links between any given page and the home page, this will help with that
  • Basic information page links (About us, Contact us, etc) - makes sure users and search engines can easily find the basics of what your website is about
  • Social media links - external links are good for SEO, especially if they point to helpful resources
  • Website/company copyright - good for legal purposes and SEO, helps identify/label your website
  • Link to terms of use - good for legal purposes
  • Link to privacy policy - good for legal purposes
  • Link to cookie policy - good for legal purposes
 thumbs upAdded from Giphy.
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